16 – The Systems Thinking Principle

David and Lily discuss the principle Systems Thinking: “This principle affects how the company tackles problems. It encourages building an understanding of how any company activity relates to and fits into the bigger picture.”

They highlight how the principle describes how company activities fit into the bigger picture. David explains that at IDEMS, this involves looking at broader contexts rather than focusing solely on individual components, contrasting with component research. He highlights the difficulties of adopting systems thinking in business due to its complexity and conflict with simpler, growth-driven approaches. However, for IDEMS, systems thinking is essential for creating lasting and impactful solutions.